LPnet

lpnet

New identity + new products

LPNet is a Brazilian company which provides fixed telephone, television and broadband internet services to businesses and consumers in the São Paulo State. Its headquarter is in Lençóis Paulista. In 2017, they started to operate their own fiber optic cable network in the 3 news services:
“Fast”, “Fixo” and “Fly HDTV”.

Client: LPNet - Agency: Zum - Coworkers: Mario Trecenti, Junior Placca, André Angélico and Priscila Pegatin.

Inspiration

1. Speed 2. Fiber optic cable 3. Higher bandwidths

acai-seed-brazil
brazilian-indian-craft
euro-flag

THE LOGO REDESIGN

The previous logo was created in 2001.

In 2017 the logo redesign proposal was accepted keeping the colors, but with a small change in the typography and symbol.

the new products

fast
fixo
amon_hotel_pic

new fleet

#1 - The choosen version

#2 - Alternative version

applications

Social media

Magic Tricks

This ad was created to reinforce that unlike the rival company, their internet offers have no "magic tricks".

“There are some people who are trying to deceive you."

Pole position

LPNet took the lead in the race for Internet distribution in Lençóis Paulista and the rival company is in the pursuit.

“New offers for the hiperspeed lovers"

Fast 60 Mega

The launch of LPNet Facebook fanpage coincided with the “Fast 8” movie premiere. The ad highlight the top internet speed at that time.

Copyright ©2017 Lucas Zadra. All screenshots © their respective owners.